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Clo Willaerts explains how online conversations can be observed, influenced and transformed into conversions, resulting in the kind of return on investment everybody likes: lower costs and higher revenue. Take a look inside the book: Social media has disrupted traditional marketing, advertising and even business models. In fact, traditional marketing is dead! Ordinary people, millions of them, are using social media every day to solve their problems: coping with information overload, finding a new job or even a new boyfriend. Just as importantly, they collect information and opinions before deciding what to spend their money on. The people you used to know as your targeted audience, your con...
Leadership is all about people from beginning to an end. This the best definition of leadership. In 2010 either you are linked in or you are left out. It is hard to believe but it is true. If you are not a proficient LinkedIn user your personal and career progress is in doubt. Networking is key. Team = Together Everybody Achieves More. Networking people means empowering them as opposed to networking with them on a daily basis and not producing any fruitful outcome. The equivalent of 320 pages (80 x 4) in a standard book are presented in a Corporate Manual type publication i.e. 80 letter size pages for a business owner or the Corporate World Manager so that you can use it in your office on a daily basis. When I became proficient in LinkedIn it had some 60 million users. I see 100 million users rather soon as there is a new user approximately every second.
Over the last two decades, the "new international order" of 1919 has grown into an expansive new area of research across multiple disciplines. With the League of Nations at its heart, the interwar settlement's innovations in international organizations, international law, and many other areas shaped the world we know today. This book presents the first study of the relationship between this new international order and the new regional order in Central and Eastern Europe after the collapse of the Habsburg empire. An analysis of the co-implication of these two orders is grounded in four key scholarly interventions: understanding the legacies of empire in international organizations; examining ...
This international textbook focuses on the strategic and operational aspects of sales management. With new material on coaching and motivating sales teams, sales skills and leadership are developed in this unique product. Sales Management teaches students how to gradually draw up a comprehensive sales plan: a process of analysing, learning, asking, brainstorming, writing, removing and reformulating. This comprehensive text provides core reading for students of sales and sales management globally.
The Love Song of André P Brink is the first biography of this major South African novelist who, during his lifetime, was published in over 30 languages and ranked with the likes of Gabriel García Márquez, Peter Carey and Aleksandr Solzhenitsyn. Leon de Kock's eagerly awaited account of Brink's life is richly informed by a previously unavailable literary treasure: the dissident Afrikaner's hoard of journal-writing, a veritable chronicle that was 54 years in the making. In this massive new biographical source – running to a million words – Brink does not spare himself, or anyone else for that matter, as he narrates the ups and downs of his five marriages and his compulsive affairs with ...
The period between 1917 and 1957, starting with the birth of the USSR and the American intervention in the First World War and ending with the Treaty of Rome, is of the utmost importance for contextualizing and understanding the intellectual origins of the European Community. During this time of 'crisis,' many contemporaries, especially intellectuals, felt they faced a momentous decision which could bring about a radically different future. The understanding of what Europe was and what it should be was questioned in a profound way, forcing Europeans to react. The idea of a specifically European unity finally became, at least for some, a feasible project, not only to avoid another war but to avoid the destruction of the idea of European unity. This volume reassesses the relationship between ideas of Europe and the European project and reconsiders the impact of long and short-term political transformations on assumptions about the continent’s scope, nature, role and significance.
New Contacts, Greater Success, and Bigger Business The key to unlimited opportunities for your business starts with Smart Networking. This is the essential guidebook for building business relationships in a wired world. Business strategist Liz Lynch demystifies the process and puts strategic systems in place that build connections worldwide and attract opportunities 24/7. Packed with powerful strategies tested by years of experience, as well as real-life stories from the field, Smart Networking describes how to integrate face-to-face techniques with a strong online presence. You'll get low-cost marketing tools that are designed to expand your professional circle exponentially. Lynch will also help you to: Identify the gaps in your network and develop a plan to fill them Tap into existing contacts and master the art of the ask Increase visibility through speaking, e-zine publishing, and blogs Expand your reach with social networking tools Develop a winning mindset to guide all your networking activities