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Perspectives in Marketing, Innovation and Strategy
This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy. Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.
New Business Models in the Course of Global Crises in South Asia
To survive and sustain businesses during such times of crisis becomes difficult for managers and entrepreneurs. This in turn amplifies the importance of designing new flexible and adaptive business models. This book addresses different business situations that occur during national and global crises, such as the COVID-19 pandemic. Specifically, it proposes new and inspiring business models for various industries such as service and retail industry using different statistical software like SPSS and AMOS. It discusses the various changing elements of businesses such as the application of artificial intelligence (AI) and machine learning and how to cope with these unexpected business elements to maintain sustainable development.
Gender Equality from a Modern Perspective
Attempts to eliminate or reduce gender inequality have been made by governments, international organizations, NGOs, policymakers, and private organizations. However, the evidence still shows that the gender gap exists from womb to tomb, from parental treatment to corporate leadership, and even the genders’ psychologically different identity for that matter. The question, however, arises with laws and regulations formed on gender disparity, bills becoming acts, society becoming broader in their outlook, and adopting inclusivity in terms of gender in different spheres: Are we still able to claim that we are addressing gender inequality enough? This volume explores the disparity between genders in terms of the labor market and career advancement, child-rearing practices, education, financial literacy, work-life balance, pay gaps, and economic development, to name a few areas. It focuses on the robust themes of the gender gap from a modern perspective to enhance our understanding of gender inequality in today's world.
The International Journal of Indian Psychology, Volume 3, Issue 2, No. 5
We experience here feeling of joy while presenting first issue of 2016. We thank you again researchers who have presented their articles in this issue. This Issue (Volume 3, Issue 2, No. 1) Published, January, 2016
ReSounding Poverty
ReSounding Poverty: Romani Music and Development Aid engages with global scholarship on development, poverty, and applied research. It addresses the role of non-governmental organizations (NGOs) within postsocialist neoliberal processes and analyzes the economic structures within which Romani musics circulate. Specifically, ReSounding Poverty offers a micro ethnography of economic networks that impact the daily lives of Romani musicians on the borders of the former Soviet Union and the European Union. It argues that the development aid allotted to provide economic assistance to Romani communities, when analyzed from the perspective of the performance arts, continues to marginalize the poores...
Jane's Space Directory 2005-2006
Profiling hundreds of space programmes and their different technologies, Jane's Space Directory enables you to identify thousands of different commercial and defence applications. Key objectives, developments and technical specifications of available vehicles and systems are reviewed, including the new generation of launch vehicles. Structured around the categorisation of functions and presented for quick comparison and evaluation, each entry comes with accompanying illustrations. Supplier and manufacturer listings help support your market research and procurement requirements. Key content includes: Government and non-government space programmes; Global space industry directory; Civilian operations; Orbital and suborbital launch vehicles; Propulsion; Commercial and military satellites; Planetary and space science; Human space flight; Launch listings; Contractors. For a complete listing of aerospace organisations and personnel around the globe see Jane's International ABC Aerospace Directory.
Digital Technologies for Smart Business, Economics and Education
This book examines the application, challenges and opportunities related to the use of digital technologies in business, economics and education. In this context, the enclosed contributions identify the impact of artificial intelligence, machine learning, internet of things (IOT), computer vision, big data analytics and other advance technology in the area of business, economics and education. The book examines such themes as digital technology for smart business, the progress of the circular economy, the application of IOT in education, the use of drones in agri-business, business forecasting using smart technology, artificial intelligence in healthcare, among others.
The Nucleus
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Contesting Colonialism
The present volume encompasses the multi-faceted aspects of the anti-Partition and swadeshi upsurge resulting from Curzon s decision to partition Bengal in 1905. The book has evolved out of a UGC-sponsored national seminar organised jointly by Victoria Me
